Introducing Two New Marketing Cloud Engagement APIs
Bulk API and REST API Empower Marketers
Salesforce Unveils Powerful Tools for Data Management and Integration
Salesforce has announced the launch of two new APIs for its Marketing Cloud Engagement platform: Bulk API 20 and REST API.
Bulk API 20 enables marketers to efficiently load large volumes of data into their Salesforce organizations, simplifying data management processes. REST API, on the other hand, provides a comprehensive interface for integrating Marketing Cloud Engagement with other systems and applications.
Both APIs utilize a common authentication mechanism, ensuring secure and seamless access to Marketing Cloud Engagement data and functionality. By leveraging these new tools, marketers can streamline their workflows, enhance data accuracy, and improve overall efficiency.
For more information on the Bulk API and REST API, visit the Salesforce website.
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